Press Release: TriCan Hospitality Management Group Announced as Silver Sponsor of the Rock the Road 10K

August 9, 2011

Press Release

LONDON, ON (9-AUG)–Today, Runners Feed, LTD. officially announced their partnership with TriCan Hospitality Management Group as a Silver Sponsor for the Rock the Road 10K.

TriCan Hospitality Management Group is a hospitality consulting firm comprised of a specialized support team with over 80 years combined experience in the food industry. TriCan manages negotiations between distributors and small chains to secure betterpricing and rebates.

According to TriCan owner, Cliff Cadogan, “London is in need of a race that will put the City on the map”. Cadogan said that after meeting Brandon and seeing his dedication to bring such a race to the City of London he knew he wanted his company to be a part of it. Cadogan shares Runners Feed LTD.’s vision of bringing thousands of runners to race in the forest city.

Cliff has agreed to back the Rock the Road 10k for a minimum of five years and hopes to get some of his corporate partners on board with the event as early as next year. In the past TriCan and its corporate partners have graciously sponsored the Forest City Road Races and Theresa Carriere’s One Run.

Rock the Road 10K presented by is a 10-kilometer running road race that will start and finish at Masonville Place in London, Ontario. There will be live bands and cheerleaders along this flat and fast course, which was designed to give runners a personal best time. Our Mission
is to provide a quality road race for all ages and abilities that will generate funds to be given to The Sunshine Foundation. Our Vision
is to create an annual event that serves as a substantial fundraiser for The Sunshine Foundation while fostering an enthusiasm for the sport of running. The start/finish line as well as the course will resemble a festival type atmosphere with bands, cheerleaders, refreshments, massage, yoga, etc.

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