Rock The Road 10K 2012 in Metro

August 20, 2012

Brandon Laan has travelled around the world to compete in road races.

Needless to say, the 38-year-old Londoner knows a thing or to about what draws runners to events — a healthy of mix of competition and fun.

With that in mind, Laan organized the city’s inaugural Rock the Road in 2011, attracting about 250 racers for a 10K run featuring live music along the course and something akin to a party at the finishing line.

“We realized there was kind of a hole in London,” Laan said, explaining his mindset when the race was born. “We needed something that was full of fun — music, cheerleaders and a strong sense of community.”

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